Hostess With The Mostest

The story begins in 1919, when the world was introduced to what is now known as the Hostess® Cup Cake, at the bargain price of two for 5 cents. It was the beginning of a revolution, right up there with the Toll House and Oreo cookie. No longer did anyone have to ferret out a bakery or crank up the oven for a snack attack. Six years later, the Continental Baking Company, who had struck gold with their packaged white Wonder® bread, named their new creations Hostess and they were a hit. In 1930 an employee named Jimmy Dewar came up with a sponge cake named Twinkies®. and they surpassed cupcakes by a mile. Twinkies are an American icon, with half a billion sold each year.But it wasn’t until 1947 when a machine was invented that injected creme filling into the cupcakes and Twinkies, captivating its customers by providing not only an individually wrapped confection, but one crammed with creamy filing. What an idea. As other products were added to their repertoire, including fried fruit pies, Ding Dongs and Ho Hos, the snack cake category was secured with no end in sight. Currently a staggering 11,000 cakes are produced every hour, so joke all you want, but Hostess is smiling from ear to ear.


Although the ownership has turned over several times in its history, and faced bankruptcy, those snack cakes keep coming and their popularity continues to this day, proving Americans with that artificial creme filling and the convenience of grabbing a snack cake. Deep-fried Twinkies are a popular item at many regional and state fairs each summer, as Americans line up for this high-fat treat, alongside booths selling deep-fried funnel cakes. Featured in numerous films and cookbooks, the Twinkie continues to reign despite comedian’s jokes and celebrity chefs’ sneers. (One has to wonder if there are secret fans who indulge privately.)Even though preservatives are used for prolonged shelf life, the company insists that Twinkies are scrapped from your local grocer after 10 days, making way for more “fresh” ones. Here is the current Hostess snack cakes hit parade:1) Ho Ho’s – top seller, basically a rolled version of Ding Dongs2) Twinkies – the butt of endless jokes, it still ranks high on the list3) Sno Balls – marshmallow coated chocolate cake rolled in flaked coconut4) Ding Dongs – shaped like hockey pucks and covered in chocolate5) Suzy Qs – unfrosted cake with creme filling6) Cherry Pies – fried and easy to eat by hand7) Vanilla Zingers – creme-filled oblong cakes, vanilla reigns8) Chocolate or Orange Cupcakes – the classic, complete with white squiggle on top9) Crunch Donettes – people of all ages begin their day with these mini-treats (easily eaten while driving)


10) Mini Muffins – not exactly bakery quality but still popularCurrently, top competitor Little Debbie brand, started by the McKee family during the 1930s and still a privately held corporation, occupies the lion’s share of space on the snack cake aisle, which once was dominated by Hostess. Their Oatmeal Creme Pie remains the flagship product, followed by Swiss Cake Rolls and Nutty Bars® Wafers. Dozens of additions have been added since 1960, when the company took off nationwide, racking up a staggering 157 billion snack cakes sold, which totals 1.4 billion dollars in annual sales, followed by Hostess at 670 million dollars.Perhaps actress Ann Blyth just did it for the money, or maybe she really did feed her own children snack cakes, but either way, those sweet packaged goodies are cranked out so fast they probably are pretty fresh. Any way you slice it, when it comes to our sweet tooth, we’re all still kids at heart.

How Did the Universe Begin?

The question as it was posed; I have always been fascinated about the beginning of the universe, how and when God created it and I know many people have speculated how it will end. Can you shed any light on this?

To even begin to get into explanations on this subject would require much more preliminary discussion and background than we have had, but I cannot let this opportunity slip by, even though there is probably no chance that anyone will understand since I am also limited in the words that are available in your and my vocabulary to explain that which to some extent will always remain unexplainable. I will however begin our discussion and continue it in future articles since there is much territory to cover and new concepts to present on the appearances of “Time” on your plane if one is to even grasp the intuitive glimpses into the beginning of the universe and frankly, I am not sure I can verbalize this knowledge in words and phrases that will make any sense, but I will make an attempt. My limited attempt to convey the concepts that I would like to convey is not your fault, but mine, since words are not the ideal medium to deliver information on beginnings that never began and endings that cannot possibly happen without a formal beginning.

I would ask that you set your brain aside and forget logic, since the physically materialized brain cannot understand the full scope of non-physical reality and must to a large extent rely on the use of intuitive knowledge. I am not minimizing the wonders of the physical brain, but it’s development is in its infancy in its development, with latent potentialities still unused exist, that will be activated in the future that will allow understandings that are now impossible. There will be some of you who will call me crazy, and many who just won’t get it at all, but if only few can grasp the implications of this, we have gained some ground and we can revisit this subject again and again.

I must first begin by asking you to do something quite unusual in your world of minutes, days, weeks and fleeting moments. I will ask you to imagine that you had never been born into a “time oriented” system of reality where cause and effect rule and one act leads to another, where beginnings happen and endings seem inevitable. I will ask you to imagine a world more like the dream world, where time is negligible and the past, present and future rub elbows in one basic expanded present. I have talked briefly about the dream universe before and explained that the dream world is actual, has continuity and continues whether you are involved in it in one of your dreams or you are awake, and although you don’t realize it at this time, you also dream when you are awake.

You dip in and out of the dream universe as you sleep and wake, but the dream universe does not end, your awareness of its reality ends as you wake up in the morning. This does in no way affect the continuity of the dream universe, that goes on quite well with or without your conscious awareness, thank you. The experience of the expanded present is experienced by your inner self, but obviously not the ego. If the ego could perceive the expanded present, it would be overwhelmed with what it would consider chaotic, rambunctious, vast amounts of seemingly conflicting data that would totally escape its comprehension.

You cannot pinpoint the beginning of a dream any more than you can pinpoint the end of a dream, you simply ease in and out of different intensities of dream awareness, inserting your own contributions to the overall dream drama, affecting it in personal ways that add to its overall depth and intensity, playing out a dream scenario that will in very real ways eventually affect the physical world and its events, just as the physical world affects the contents of the continuing dream drama. You do not, having entered into a dream, wonder about when it began! The reason that you don’t wonder about it is simple, it is intuitively understood by the subconscious, that it is and was forever eternal and had no real beginning at any particular time, since time is an illusion and only a reality on your plane.

The subconscious is aware of its connections to the inner universe, and the inner universe also had no beginning as you understand beginnings and endings. The dream universe was created at the same time as the physical universe as a by product of that creation, but you see, even trying to convey this information, I am also mired in the “time” perspective, since I must use words, linear concepts, that are detriments in explanations of this nature. The irony is that the more you concentrate your attention on examining the outer reality, exterior facts, dimensions, distance, mass, etc., the further you get from the truths of the real universe. Physical dimensions, distance and mass are surely usable information while you are living in a physical world, subject somewhat to universal laws, but these attributes are physical characteristics only, and have no relevance to the actual universe. You cannot apply your laws to other planes of existence.

Your senses tell you what you want to know about the physical universe, but your outer senses are not equipped to give meaningful information about a universe that is supported by psychological reality wearing a cloak of physical matter in a somewhat permanent appearance. The permanence of the universe is an appearance only and if you could (See) what the universe really is, you would be totally overwhelmed and confounded to the point of insanity. For practical purposes in this article, we will ignore the actualities of the universe and concentrate on what you perceive and what you know of the universe up to now.

Dreaming, is natural by product of life itself, and the physical self could not live were it not for the dream interactions and reactions when you sleep. You dream, animals dream, trees dream and flowers dream and in this kind of abundance, even atoms dream. If you ask, when did the dream universe begin, then I must tell you that it does not require a beginning, and only in your system of “Time Oriented” reality does time tick by minute by minute, but I understand the question, and in your terms the dream universe was created simultaneously with the physical universe, and although we won’t be discussing it at this time, the universe of negative matter was also formed at the same time. The statement “The universe began tomorrow” is probably more relevant than at some time in the ancient past. The Universe is constantly beginning in each and every moment of physical time.

Time is an illusion and is only relevant from your limited perspective and most other historical reality civilizations would not understand your version of time since their history would be in their present or even in their future. I must use time terminology in speaking of these beginnings or nothing would be understood. So, lets move on, and please remember, I admit that I am not going to be very good at explaining this concept and you are probably not going to be very good at understanding it. That is not meant to be an insult to your intellect but there are limitations to what you and I can understand at this point in the evolution of the human brain.

The universe has ALWAYS EXISTED and because it had no beginning in your terms, it simply cannot have an end. It has changed and will change as all things change, as all energy demands change of form. The universe that you know is but one camouflage appearance that energy adopts, but the practical universe being an energy manifestation, cannot end. It can change form since no form is static or eternal. There was a time when the physical universe emerged from a purely psychological state, impressing itself, utilizing atomic structure, changed or assumed form, emerging from the inner non-physical universe, from the mind of All That Is, much as it is now, fully developed in form and function, a subjective creation learning as it struggled to become objective, as conscious entities who would be the first identities to occupy that completed physical universe, developed in a parallel way with the environment they would inhabit in a new world of experience, never before available.

There was a time in which” that which was” was not perceivable with physical senses became perceivable, but at that time there were no physical beings and no physical senses to do the perceiving. In other words, if you mean, when was the “physical universe born?”, then I would say, in your time terms, a very, very long time ago, but not to be too cute here, it would also be correct to say the universe begins in this very instant, and drags along the dream universe and the universe of anti-matter as by products, a part of the objective universe, but still in their own dimensions.

I think I might just stumbled on a good analogy here in that time is linked to the concept of the continuity of events, one event leading to another following event, one triggering the next. This is a misleading concept, linking you to the time continuum, and the fallacy behind that link cannot be penetrated from your standpoint. In other words, while you are a human being, the illusion cannot be penetrated.

All events stand alone and one event does not cause or trigger a following event, since in the inner universe of the expansive present all events exist and are occurring simultaneously. Events do expand in a psychological way, like an idea would expand, the physical representation being like a cloud would appear to grow and expand if you were watching the skies in a state of reverie where the clouds move grow and expand, but seemingly without a “series” of events. In that vein, consider that everything THAT IS NOW, is simply the expansion of the first creation of matter within the universe, one really, really big event, beginning then and continuing today.

Matter and events change, must change because of the very nature inherent in matter itself, but no matter or event once created is ever lost, but lives on in a reality of its own sympathetic nature and those fields of varying actualization are unlimited. A thought is a reality and once a thought is thought it does not die, but falls into its own dimension of activity. This is similar in concept to the independent dimension of reality that your dreaming self exists, while it still is a part of and affects your dimension.

The point is this, and it is a difficult one indeed, and I must first ask you the question: Would you naturally believe in time if you were not born into a time system? Basic reality ignores time and everything happens spontaneously and simultaneously and cause and effect does not exist as a valid concept. In most ways a dream ignores time in the same way. For those of you who know my sneaky ways, you have probably guessed that I am again going to say again that the universe had no beginning, and this statement although seemingly scandalous to one embedded within a world of passing years, birth and death, dusk and dawn, it is unbelievable but nevertheless true.

This article in many ways must shock many of my readers since I have not yet talked of the true nature of time, or better still, the absence of time in expansive basic reality, other than to touch on it in our talks about dreaming. In time terms, which again, has no validity outside of your system, the introduction of the first infinitesimal speck of matter took place simultaneously with the introduction of the first entities into the physical system. The Bible says that God always was and always will be, and it should be added that entities always were and always will be and entities were present in the beginning. Entities have their part in the creation of all systems.

I realize that it may seem like I am playing word games here, but that is not the case. I explain what I can explain, but there is much I do not know and there are some things that I know, that I can’t explain, but I do my best. The creation of the universe is not beyond being understood. The origin of the ONE SOURCE or ALL THAT IS, is beyond intellectual understanding by the physical brain and must always be grasped from the inside out through the mind and intuition. The ultimate purpose of these articles is to introduce you to new, yet ancient concepts and truths and make you wonder and search for your own understanding.

Big Dreams Have Small Beginnings

As it is always the case in life, you must get the fact that big dreams have small beginnings and start from an idea or vision. Great moments are born with great opportunities. But it is not your abilities that show who you are; it is your choices and belief. Even if you fail, what better way is there to live?

Do you have big dreams? Are you trying to accomplish or ignore them? Is fear or doubt get in your way? Are you taking the necessary steps each day and moving towards your goals?

When you have wild ideas and visions of what your dreams look like, you often forget that they most likely will not start out looking the way you think. Big dreams have and always start with small steps, in regular increments. As you begin, the things you are doing seem quite mediocre and unimpressive, but you have to start by creating a foundation. And then allow it to grow, develop and evolve.

“All our dreams can come true if we have the courage to pursue them.” – Walt Disney

Big Dreams Are Realistic
You need to notice the thoughts, ideas, and dreams that you have which keep coming up again and again. Do not ignore them or crush them by believing that you are incapable. Big dreams are realistic enough to follow through with them. We all have the power within us to achieve tremendous things.

When you set and keep your sight on the prize, you get higher probabilities of getting there than not. And if you do not always reach the place you wanted, the ride along the journey there makes it worthwhile. Grandiose dreams and goals begin at all times with small thoughts, beliefs or visions.

You are the one concocting such ideas in your mind when you envision, dream and imagine what it would be like if you were to accomplish your goal. And do not get fooled by thinking that you can have the full travel plan figured out. It won’t happen. Big dreams have to begin with a first stride which you have no other choice but to take.

Big Dreams Require Small Steps
So, you have to let yourself begin by getting a small step at first. That is how all successful people start out on the way to success. It is like a blueprint which essentially illustrates that little, tiny, cumulative steps towards a goal have far more power than anything else out there. And so, these small actions have a snowballing effect.

It transforms your big dreams into workable objectives which in turn bring happiness, even if you have to tiptoe some days. Therefore, it all comes down to a simple process that I use which is progress equals happiness. It is simple progress towards my end goals. But it is daily progress.

I really believe in small actions, even if they are just baby steps. But do not be lead astray being so focused on little acts that you forget your big dreams. On the other hand, do not only focus on your grandiose visions that you forget making the small necessary steps. You continually need to have both: a huge dream and small realizable goals to move forward.

Big Dreams Have Small Beginnings
Therefore, I believe in big dreams. But too often, people compare themselves to successful individuals. They look at someone who is precisely doing what they dream of doing, and there is nothing wrong about that. But what is not right is that these same people want to get there right here and now. You have to realize that all successes had small beginnings.

It can be losing weight, starting a business, getting a healthy body, have more confidence or anything else for that matter. Visions that bring abundant rewards take time to build, create, develop, grow and there is a reason for it. Sometimes, it can be challenging to accept small beginnings or to start out from the bottom by learning new skills.

Just as I do, you must battle your inner demons as they can stop you from moving forward. They can destroy your big dreams which might bring you great happiness. Swallow your pride and do not be afraid to begin small. I realize it is somewhat embarrassing, but you must accept that uneasiness. It is merely an essential stage you have to go through so that you can build something that is yours only.

Big Dreams Need Belief
The first step before anybody else believes it is that you have to believe it. No matter how hard or buried it gets, or how lost you feel, you have to promise yourself to hold on to courage, confidence, and belief in your abilities. Fight for what matters to you, no matter what.

To exist is to do, to act regardless of what may happen. So take a stand and do not ever give up, because if you do not, the actions behind the words will bring the big dreams alive. And when you achieve your dreams, it is not so much what you get, but it is who you have become in accomplishing them.

Everybody gets the chance to do something great. But most people never take the opportunity. Either because they are too scared, or they do not recognize it when it spits on their shoes. So create your vision, grab your significant chance and do not let it go by.

The Universe Support Big Dreams
The big dreams and the thoughts you have, or the hope that one day you will be the boss of your successful venture begins with small beginnings. But you have to understand that the journey is long to climb up and arrive where you want to be.

One thing needs to be said though; if you want the power of the universe to support it, your dream, vision, and goal have to be of service to others. You have to solve things that are a benefit not only to you but other living beings as well. Each time I focused on money first, it never worked.

It is the primary key to it all. But it all starts in your mind at first. Big dreams have small beginnings. And it is the buildup of many small steps and actions which move things. It then manifests impressive results and great ideas into physical reality.

Big Dreams Call for Action
You have to take the time to reflect and look inside yourself at big dreams or desires you have pushed aside for so long. Realize that they are not silly and that you might even be great at it. You have to determine the first small beginning you can take to get started. Let go of your fearful thoughts and begin taking action.

So, create and put your big dreams on a vision board. Then ask yourself: what is the small step you need to take to get in the direction of your ideas? Instead of thinking about making 10,000 dollars a month, can you make 500 or 1000 more than you are now? And how can you do it?

The answer is that you have to clear five hundred or a thousand more. Then pass two or five thousand more to get on the way to ten thousand a month. As you can see, you must accomplish it in small steps.

The Last Word on Big Dreams
You have to remember that when you go down the path of your dreams, and somehow decide that it is not for you, you have the right to change the route. All that the universe is asking for is that you have at least tried. But if you decide to keep going, you may need to adjust your sails along the way.

Big dreams always have small beginnings. Therefore, do not let those beautiful ideas and thoughts escape your mind or being pushed aside. Take a good hold of them and bring them to fruition. Be confident and focus on your journey, through bits and pieces. And the process, slowly but surely, will unfold along the way.

So, all you have to do is give it a chance. You need to show the world that it is possible. Start just with one small beginning at a time. Dream big and keep having big dreams!